Search Engine Optimization
There are ways to increase your site's visibility in search engines — optimization and link building.
Web pages need to be optimized for search terms (keywords) in order to be cataloged by search engines. Keywords are the words and phrases that people type into search engines when they look for information or services.
To get traffic from search engines you need to know what search terms people use and optimize for those keywords. This sounds very basic, and essentially it is, but getting into technicalities of the process is nothing short of overwhelming because there's a lot to it.
It all begins with research. The best way to do this is with the SEO Tools, which allow you to do throughout research, investigate and do tests. Alternatively, you can hire Web Marketing Services. Each page of the site is optimized for selected keywords:
1. Page's <TITLE>
"Link building" is getting other websites to link to yours. Besides being favored by search engines, those links will bring in traffic on their own, and help build a reputation for your website.
Link building is important because search engines look at these links as a "vote" for your website, and they will boost your rankings accordingly when other sites link to you.
There are ways to improve your site's "link popularity," and drive traffic at the same time.
Create free content so others may link to you. Look for quality sites, and ask them to link to you.
If you'd like to learn more about link building, check out: Free Tools.
|Search Engine Optimization|